Do You Have a Reputation on Social Media?

I thought this blogpost’s title was a thought provoking way to get your attention.

Even for those who regularly post and engage on social media, I often find that they don’t stop to think about their reputation online.

Let’s talk about that!

A reputation can be either good or bad.

A good reputation can be useless and a bad reputation can be remunerative.

For today’s purposes, I’m going to avoid the pro’s and cons of either one.

(In some future blogpost, I’ll explore the advantages and disadvantages of each.)

We can have a reputation either because we work at it or we don’t and it just happens.

Value added content with consistent engagement contributes to a reputation. 

The size of an online community is one measure of successfully working an online reputation.

Not having a decent sized online community is a pretty good indicator that you’re not working at building your reputation.

Of course, if you really care about your reputation then you could always ask your followers what they think about you.

Don’t laugh!

Organizations run surveys all the time to see what others think of them.

The point that I’m trying to make here is that, whether you work at it or not, you have a reputation.

My question is, “Do you know what it is or do you even care?”

If you fall into the latter category then you probably should stop reading me now.

For all others, please keep reading!

Because if you do care about your reputation then what are you going to do with it?

Does your reputation enhance you in some way, add money to your bank account, or just make you feel good?

You need to know the answers to these questions to use your reputation effectively.

Some are surprised when they discover that they have an online reputation.

Usually, these ones aren’t too pleased to discover what it is.

Occasionally, someone stumbles upon their reputation and they realize to their surprise and chagrin that it’s pretty decent.

(Don’t get your hopes up, this doesn’t happen as often as it once did when all you needed to be popular was a Twitter account.)

For now, I want to leave you with trying to discover your online reputation.

It’s not all that difficult, just ask! 

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog.

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.

I can also be reached at conpsweeney@someddi.com