Looking Ahead at Social Media in 2023

Happy New Year!

The Ball has dropped, the party’s over, and a New Year beckons…

Last year was quite a year for social media.

But, what does it all mean for us in 2023?

The hardly noticeable, previous tectonic plate movements of social media will IMHO snap this year and be noticed.

Instead of trying to take a macro view of this, I’m going to discuss what I’ll do as a social media advisor to try and react in this environment.

First, I’ll be looking at the new social media tools that may be replacing the former Masters of the Universe.  (Think Mastodon and Twitter)

Part of that will be trying to understand what that means for third part tools such as Hootsuite which coexisted with the likes of Twitter and Facebook for so long.

Will they survive, will they adapt?

Next, after the tools review, will be trying to determine how all these changes would impact social media campaigns for my clients and myself. 

It would be foolhardy to think that with all this change taking place, how we go to market wouldn’t change.

Finally, I’ll looking for the next generation of subject matter experts (SME) and influencers.

Who’s thinking the Big Thoughts and the Big Ideas?

There’s always somebody out there looking at things differently before anyone else.

I want to meet them.

Of course, there’ll be charlatans and wannabe’s passing around junk ideas too.

Part of the game is being able to identify and avoid these.

By now, the more observant among you will have noticed that I’m talking about people, process, and technology with the above.

The fundamentals never change, only the details!

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog.

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.

I can also be reached at conpsweeney@someddi.com

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