- January 1, 2023
- Posted by: Con P. Sweeney
- Categories: Facebook, Metaverse, Social Media, Twitter
2022 has been quite the year for social media, hasn’t it?
In no particular order of importance…
The dumpster fire going on over at Twitter.
Facebook, sorry, I meant Meta, (old habits die hard) is recovering from Apple putting a crimp in its revenues and Zuck’s belief in a Promised Land called the Metaverse. Let’s not go into the changing demographics of his users.
TikTok, while incredibly popular and a threat to the older, established social media channels may be victim of the developing Cold War between the West and China.
Silicon Valley is either laying people off or talking about doing it.
(San Francisco may actually become affordable to live in again. Too bad there won’t be any jobs.)
NFT’s are imploding and the downfall of companies like FTX and Celsius Networks is not improving the general mood.
New players and ideas are still popping up.
Mastodon may, “may” being the operative word here, become an alternative to Twitter.
Web3 is anybody’s guess right now.
As far as I’m concerned, the jury’s still out on NFT’s and blockchain technology.
(Yeah, I know, they’re not social media, but think convergence!)
We are definitely living in interesting times and not just with social media but I’m sticking to my knitting here.
As a practicioner in all of this, I am finding that the game has changed considerably since I first got into it almost a decade ago.
But, that’s what keeps me in the game…
I expect 2023 to continue the changes that we’ve seen to date.
New players with new ideas will come onstage.
Older, more established players may leave.
(Don’t believe me? Remember MySpace? Google+?)
I’ll be blogging about these changes in the New Year and what I think users should be doing because one thing’s for sure…
Social media may change but it’s here to stay!
That’s it for now!
See you in 2023!
Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
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