- February 6, 2023
- Posted by: Con P. Sweeney
- Categories: Social Media, Twitter
Before I answer that question, please allow me to make an observation.
The theme of my recent blogposts has been, subliminally, uncertainty.
The social media universe hasn’t seen this much uncertainty before.
Major players are at sixes and sevens (No, I’m not British, I just used to live there.) with themselves.
Truthfully, I don’t see this ending anytime soon and all I can say with any certainty is that when all the turmoil stops, social media won’t be the same as it once was.
Now, that public service announcement being over, let’s return to the question.
Can we still make money on Twitter?
I don’t know and I don’t know if anyone does.
Anyone who tells you that they know is either delusional or lying.
Twitter has recently announced that it’ll share ad revenue with advertisers under certain conditions.
Let’s see what happens.
There are some media stories which say ad revenue is improving at Twitter.
But, even if true that doesn’t mean that the advertisers are making money off of their ads.
Part of my hesitation is about the makeup of Twitter’s current subscribers.
There’s been a lot of turmoil as of late and many have abandoned the channel.
The jury’s still out on how many and what types.
With Twitter now being a privately held company, reliable information is few and far between.
Will any of the recent changes at Twitter really affect anything or are they just rearranging the deckchairs on the Titanic?
One thing’s for certain, whatever is going to happen at Twitter is going to happen fast.
Rich people don’t like losing money especially when the whole world is watching.
If things don’t turn around soon there then I expect the plug to be pulled very quickly.
The major players may benefit from revenue sharing, at least initially.
(The revenue received will never equal the cost of their ads, so if they don’t make a positive ROI on their spend overall then they’ll slow their spend eventually.)
Smaller players will probably stay away at least for now.
Like I said earlier, this year’s theme is uncertainty!
That’s it for now!
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