Is Twitter Down for the Count?

A very good question!

Recent media reports are full of Twitter’s continuing travails.

Personally, I think it is but will probably get up again.

The real question is “How many times can it go down for the count before it can’t get back up again?”

Or maybe the question is when will Elon lose interest in his new toy?

His media frenzy seems to be dying down as distractions like the war in Ukraine, climate change, Taiwan, and US politics reassert themselves as serious issues to distract the public’s attention.

(OK, maybe that last one not so much!)

Either way, this isn’t your father’s old Twitter.

Have layoffs gone past cutting fat to cutting muscle?

Will outraged vendors who aren’t being paid purportedly force legal action?

Will competitors arise?

(Mastodon doesn’t look like it’s going to replace Twitter anytime soon.)

And, what’s going on with its API?

Why do I rehash all this gloom and doom.

Simply because for small and mid-sized organizations, independent professionals, and practicioners such as myself, what are we supposed to do?

Is it worthwhile to make new or additional investments in Twitter?

What does the Twitter user base look like?

Is it becoming an extremist dumpster fire?

Only Twitter, excuse me, it’s Chief Twit, can answer that for us.

Every person and organization is responsible for their own reputation.

Hype memes, and jokes won’t restore a tarnished reputation.

Twitter’s demise is not inevitable but if it doesn’t wish to see its own obituary any time soon then it’d better start paying attention to basics and fast!

That’s it for now!

Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog.

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

And, remember!

I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.