- April 2, 2023
- Posted by: Con P. Sweeney
- Categories: Social Media, Twitter
Twitter’s ad revenues are down significantly.
How much exactly is anyone’s guess as Twitter is now privately held.
And, Twitter’s memorable blue check marks going away may or may not be an April Fool’s joke.
(Apparently, no one’s answering the phone at Twitter HQ so we don’t know for sure.)
So, my question for everyone is…
Since it’s pretty apparent that Twitter is circling the drain, where are all those ad dollars going to?
I don’t see them going to traditional media like television and printed formats (The few that are remaining).
The folks over at Mastodon don’t look like they’re suddenly installing espresso machines and foosball tables.
Facebook and Google could probably swallow up most, if not all, of these loose funds without us noticing.
But, they seem to be having their own revenue issues of late if their recent layoffs are any indication.
So, where’s the money going?
Sitting on the sidelines perhaps until the dust settles and the smoke clears so that whatever opportunities that remain become visible?
Given the political uncertainty surrounding TikTok, I don’t see any significant funds going there anytime soon.
Ad managers with unspent ad monies are like kids in the proverbial candy stores…
It’s burning holes in their pockets.
If you used to spend ad money at Twitter but currently aren’t, what are you planning on spending your dollars on?
Or, do you have any ideas on how these funds could be spent?
I’d love to hear what you think and I’ll share any ideas that I receive here in future blogposts.
Looking forward to hearing from you!
That’s it for now!
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