- April 30, 2023
- Posted by: Con P. Sweeney
- Categories: Facebook, Social Media, Twitter
I know I’m running the risk of seeming to be pessimistic with some of my blogging.
But, you have to admit the salad days of social media seem to be over.
The major players in social media seem to be losing direction.
Anecdotally, I keep hearing how difficult it is to use these platforms to make any money if you’re anything other than a corporate mega-player or an A-list celebrity.
Further, there appears to be a fragmentation of the online world going on.
Discord, Twitch, and TikTok to name but a few are where groups seem to be moving to.
Even that old staple Wikileaks seems to be losing out to Discord as the channel of choice for aspiring leakers.
Sadly, history teaches us that there is no going back.
But, what are we supposed to do in the interim?
A very good question…
Which, sadly, neither I nor anyone else seems to have a ready answer at the moment.
Ten years ago, when I got into this business, there were models and tools, which if used properly, would ensure a successful, not to mention profitable, existence for everyone.
Those days are long gone now.
Taking the long view, I expect this situation to change.
Simple, social media channels, whatever they may be, depend on large, active communities for their livelihood and survival.
Let those communities start to feel that they’re being taken advantage of or there’s nothing there for them and they’re going to go away somewhere else.
Subscription models won’t keep them.
Even streaming services are finding that out now.
While my opening in this blogpost hinted at pessimism on my part, I’m actually optimistic, very optimistic.
There are challenges, but these challenges will also present new opportunities for early adopters who are quick enough to recognize and seize them.
I plan on being one of these…
So stick around!
That’s it for now!
Please check out my 8 step approach for developing a social media program for more ideas on how to use social media.
Also, never forget to reach out to either ask questions or to ask for help from someone like myself!
In the meantime, thank you for following and reading my blog.
I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.
I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me. Our initial discussion will be of no charge to you.