Chief Marketing OfficerChief Marketing Officer

areas of expertise
  • Business transformation
  • Restructuring and turnaround
  • Integration
  • Growth strategy
  • M&A transaction support
  • MBA, Rotterdam School of Management, Erasmus University
  • BS, engineering, Technical University of Denmark
  • MBA, Rotterdam School of Management, Erasmus University

With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.


  • Is It All Doom and Gloom with Social Media?

    Of late, I’ve been blogging about all the bad stuff that’s been happening with social media… Is free social media a thing of the past? Will Twitter survive, and if it does, will it even be worth using? To name but a few! But, looking backwards makes moving forward difficult. A lot of other things

    March 26, 2023
  • Are the Social Media Elephants Beginning to Fight?

    There’s an old expression, “When elephants fight the grass gets crushed!” I have a corollary to that which goes “And let’s not forget who’s green!” The elephants are the gigantic social media players like Facebook and Twitter. The green grass are their users, folks like us. What got me thinking about this was the recent

    March 12, 2023
  • Is Social Media Worth Paying for?

    I’m going to give a typical consultant’s answer here…. It depends! Seriously! What the value of social media is for business-to-business (B2B) and business-to-consumer (B2C) was being hotly debated long before Twitter and Meta started talking about subscription services. Their recent moves have only muddied the waters about social media’s ROI. Previously, I’ve blogged about

    March 5, 2023

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New York, Pennsylvania 01234, United States

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No, this article’s title doesn’t refer to what back in the day was a geek who was too bright to appreciate social skills.

The “egghead” in the title refers to those of you who refuse to put your profile picture on your social media tools and let the default egghead show instead!

(Don’t deny it!  You know who you are!  Do I have to name names?)

Do your social media profiles lack a good head shot of yourself?

(Which means it’s neither taken at your office Christmas party nor your wedding.)

Why won’t you do this?

Look around you!

Go through your LinkedIn connections, how many people these days don’t have a photo of some sort included in their profile?

(And don’t even think of using their poor quality photos as an excuse for you not having a good one!)

Visual content in social media is critical today.

At a minimum, you need to have your profile picture included in your social media profiles.

Having a profile picture is an indication of your willingness to engage with your social media community.

I’ve met many people who are leery of connecting with social media if they don’t have a picture even if they already know that person!

Many social media consultants (myself included) advise clients to steer clear of others who won’t include a picture in their profile.

Why my rant today?

I recently noticed a good friend of mine, who has a senior position at a global consulting firm, didn’t have a picture in their LinkedIn profile.

(I’m doing all I can here to protect my friend’s privacy here!)

Their reply was that they didn’t need one now.

My reply was what were they going to do, wait until they were fired to add one?

I also pointed out that their boss, who was even more senior than they were, had a picture in their LinkedIn profile.

(Further, I told my friend that their boss had a picture in their Twitter profile as well.)

Subsequently, my friend added a picture to their LinkedIn profile and, last I heard, hadn’t been fired.

(Unfortunately, my friend is still resisting Twitter.)

What should you do?

I’ve blogged before about ensuring that tools like LinkedIn are complete and current and aren’t just used when you need a job.

The important thing to do is to prepare a social media program for yourself and to especially establish your social media footprint properly.

Your profile picture is just element in your social media program.

But, it’s the one that everyone else will see when they come to visit your profile and it screams to the world that you’re not yet ready for prime time!

That’s it for now!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have.  I will reply to any comments made to this blog post as promptly as I can.


I do this for a living and if I can be of any assistance to either you or your organization, please feel free to call on me.  Our initial discussion will be of no charge to you.

I can also be reached at

My Twitter handle is @conpsweeney.

Stay well!

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