No! I got this question all the time before the emergency and I give the same answer now as I did then, it’s never too late to start your social media program! Of course, it would have been better if ...
Do You Need to Up Your Social Media Content Because of the COVID-19 Pandemic?
You know the feeling. The global emergency has disrupted everything. For you, like billions of others, your social and business lives are totally thrown out of whack. If you’re like me then you can’t exactly afford to sit around and ...
What’s Appropriate Content on Social Media During COVID-19?
By now, many of us are “staying at home” or some similar euphemism as the COVID-19 pandemic grinds relentlessly across the world and through our lives. People are asking me, “What’s appropriate to discuss on social media during a time ...
COVID-19, What’s It Mean for Writers and Their Social Media?
The world is in a crisis with the COVID-19 virus and everyone is beginning to feel its effects. The South by Southwest conference was cancelled. March Madness won’t happen. Even NYC’s Saint Patrick’s Day Parade has been shelved. At least ...
Stories on LinkedIn?
Yes, you read that title correctly. LinkedIn is planning a Stories functionality comparable to Snapchat, Instagram, and Facebook. And, no, I haven’t been spending too much time trawling the depths of the online rumor mill. Read the announcement for yourselves ...
What Should a Writer’s Newsletter Include?
Last time, I blogged about why writers need a newsletter. What I’ll share with you now is what to put into it because this seems to be the single biggest hurdle facing writers when it comes to newsletters. (I love ...
Do Writers Need a Newsletter?
You know why I have to ask this question. I ask it because I keep meeting writers who don’t have one and are then confused as to why their book sales are so dismal! Let’s talk about this! And, yes, ...
Writers, Do You Promote Your Events on Social Media?
Yes, I’m talking to all the writers out there who either schedule their own events or attend the events of others to promote their books. What many of these writers fail to realize is how social media can help them ...
Do You Promote Your Content on Social Media?
Recently, a writer asked me if he should use podcasts to promote his books. I replied in the affirmative and gave him two additional pieces of advice. First, make sure the content is original and worth listening to, and then ...
You’ve Lost Your Job, How Do I Know?
You’re lost your job, how do I know? Simple. You contacted me and said you needed help with your LinkedIn profile again! This happened to me recently. A friend, whom I’d helped with her original profile and believes that it ...